CASTAMATIC Features

The Trend Tracker (Stéphane WILMET, L'Oréal China)

Mosaic of China

Dec. 8, 2020

With thirty years at L'Oréal, and fifteen of those in leadership roles in mainland China, Stéphane has made a career of anticipating trends in China, and catering to the needs of the powerful and illusive 'Chinese consumer'.

 

In this episode, we discuss the art and science of consumer insight analysis, through the prism of the beauty industry. We talk about the correlation between beauty and technology, and observe the new trends that are emerging in a post-COVID world.

 

The episode also includes a catch-up interview with Sanford BROWNE from Season 01 Episode 29.

 

Follow the full transcript for this episode at https://mosaicofchina.com/season-02-episode-01-stephane-wilmet. Subscribe to the PREMIUM version of this episode at https://patreon.com/mosaicofchina. 

 

See the visuals and join the community on Instagram (https://instagram.com/mosaicofchina), Facebook (https://facebook.com/mosaicofchina), and WeChat (https://mosaicofchina.com/wechat).

This episode is from Mosaic of China whose proprietor has full ownership and responsibility on its contents and artworks. It was shared using Castamatic, a podcast app for iPhone and iPad.