June 29, 2022

On the podcast we talk with Darrell and Jake about optimizing your app’s paywall, how to increase revenue by giving users a better experience, tips for pricing your app, and how to reduce subscriber churn.

We’re with Darrell Stone and Jake Mor in front of a live audience at the App Promotion Summit in New York City. The App Promotion Summit is America’s leading app marketing conference. Darrell is the Head of Product & Design at Citizen, the number one public safety app in the U.S. Jake is the Founder & CEO of Superwall, the best way to build in test paywalls without having to update your app.

In this episode, you’ll learn:

  • Where to put your app’s paywall
  • Which features should you paywall?
  • When to paywall all of your app’s features
  • A clever way to win back users who cancel their subscription

Links & Resources

Jake Mor’s Links

Darrell Stone’s Links

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This episode is from Sub Club whose proprietor has full ownership and responsibility on its contents and artworks. It was shared using Castamatic, a podcast app for iPhone and iPad.