CASTAMATIC Features

POWER FAILURE: What Happened to GE? (with Malcolm Gladwell & William Cohan)

The Next Big Idea

Jan. 19, 2023

General Electric used to be the most valuable company in the world; now it's practically irrelevant. What happened? Today on the show, we're going to find answers. And to help, we're turning to two writers who have followed the saga closely and written about it brilliantly: Malcolm Gladwell and William Cohan.

---

• Check out "Power Failure: The Rise and Fall of an American Icon" and subscribe to Bill's newsletter, "Dry Powder"

• Read Malcolm's New Yorker story: "Was Jack Welch the Greatest C.E.O. of His Day—or the Worst?"

• Download the Next Big Idea app to hear hundreds of book summaries written and read by the world's best non-fiction authors: nextbigideaclub.com/podcast

This episode is from The Next Big Idea whose proprietor has full ownership and responsibility on its contents and artworks. It was shared using Castamatic, a podcast app for iPhone and iPad.