Feb. 13, 2024

Bonnie Wan is a Partner and Head of Brand Strategy at Goodby, Silverstein & Partners, one of Fast Company’s 2021 Most Innovative Companies In The World. As a career brand strategist she has been celebrated as an Ad Age Leading Woman for 2023 and 2022’s Chief Strategy Officer of the Year.

We all have moments when we doubt the path we’re on. Is this the career for me? Am I in the right relationship? Is this as good as it gets? These questions can feel uncomfortable without a method for uncovering the answers. Enter The Life Brief, a simple yet effective playbook for navigating life’s decisions, crossroads, and curve-balls.

Modeled after the creative brief, a tool used by the most innovative companies in the world to unlock clarity and unleash action, The Life Brief carves a path for living with intention and imagination. Designed by leading brand strategist Bonnie Wan, The Life Brief is a practice in three parts: The first phase, Get Messy, is a set of open-ended writing prompts that cut through limiting beliefs and false assumptions about what’s possible. The second phase, Get Clear, offers prompts for finding clarity around what you truly, deeply want. The third phase, Get Active, catapults you into the steps to making those desires a reality.

Bonnie's book, The Life Brief: A Playbook for No-Regrets Living, is available now.

To learn more about Bonnie, go to

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