Being different is the shortest path to standing out with your products in a crowded space. That's not always a good thing, however, when it wins your customer's attention but loses their confidence as a buyer.
In this episode of Shopify Masters, we talk about why it's important to create products that are unique but recognizable to new customers.
Our guest is Mark Graham who heads up engineering at Grilla Grills: the best wood pellet, smoker, and ceramic grills to meet your needs.
Tune in to learn
Show Notes: http://www.shopify.com/blogs/blog/grilla-grills-uniqueness
This episode is from Shopify Masters | The ecommerce business and marketing podcast for ambitious entrepreneurs whose proprietor has full ownership and responsibility on its contents and artworks. It was shared using Castamatic, a podcast app for iPhone and iPad.