June 8, 2022

Growth and monetization are at the top of every podcaster's wish list. At least every podcaster who's yet to achieve those two things. Or perhaps not at the level said podcaster is happy with for their own show.

Buzzsprout aims to change the growth and monetization question with a new product they've just released called Buzzsprout Ads. And interestingly enough, they're tackling both of those challenges—growth and monetization—with the same solution. A solution built for indie podcasters of all sizes.

Alban Brooke, Head of Marketing at Buzzsprout, thinks the new service is a great way for indie podcasters to get massive reach with promos for their podcast. And he says it's a great way for Buzzsprout podcasters to monetize their podcast.

Buzzsprout Ads is pretty clever, with a dead-simple signup process for would-be promoters (like me!) On the other side, their system intelligently analyzes all episodes of a podcast to find just the right mid-roll spot. And yes, the podcaster can adjust those.

How does it get scale from smaller indie podcasters? Because it's inserting ads into the entire catalog of episodes, not just the most recent. Long tail, FTW! 

CPM is set at $20 and the podcaster makes 70% of that. Minimum buy for promoters is currently $100. And yes, I have ads running right now. Let me know if you hear them on another podcast about podcasting! 

And if you want to try it for yourself, go to and give it a shot for your own podcast. Let me know how it goes. Full disclosure, Buzzspout is the Branded Benefit Spnosor of this episode. But that $100 I spent was all mine!


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Podcast Pontifications is a production of Simpler Media. New episodes are released weekly, providing ideas and questions every serious podcaster should be thinking about.

It's created and hosted by Evo Terra. Follow him on Twitter for more podcasting insights as they come. Allie Press assists with the production and transcription of the show.

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