Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show in one go if they wanted. But Netflix knew it was on to something. It’s focus groups found was that viewers who binged formed an emotional attachment to Netflix.
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This episode is from Business Wars whose proprietor has full ownership and responsibility on its contents and artworks. It was shared using Castamatic, a podcast app for iPhone and iPad.