July 9, 2020

In this episode of the Mobile Dev Memo podcast, I speak with Maor Sadra about why the deprecation of the IDFA (announced at this year's WWDC event) should not have been surprising to people who follow the mobile ecosystem, why deterministic app install attribution wasn't as reliable as people thought in the first place, and what the future of mobile looks like without the IDFA.

This episode is from Mobile Dev Memo Podcast whose proprietor has full ownership and responsibility on its contents and artworks. It was shared using Castamatic, a podcast app for iPhone and iPad.