Sept. 10, 2019

Today’s guest is Jorge Luzio, who works for Coca-Cola as the Greater China Marketing Director for Sprite and Fanta. He’s originally from Venezuela, and has had an international marketing career with Coca-Cola in Caracas, Bogota, Atlanta and Mexico City before coming to China. 



Digital marketing in China is a real science, and today’s recording is a masterclass. Jorge discusses how he and his team mix anthropological and societal insights with digital functionality to reveal fascinating insights about the Chinese consumer. He also addresses the uniqueness of the overall marketing landscape in China: the dominance of Tencent and Alibaba; the unparalleled acceptance of digital payments; the boundless availability of big data; and the digital savviness of the creative talent who are tasked to analyse it.


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This episode is from Mosaic of China whose proprietor has full ownership and responsibility on its contents and artworks. It was shared using Castamatic, a podcast app for iPhone and iPad.